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Ssangyong is a Korean based manufacturing company which is now a subsidiary of Mahindra & Mahindra Group. Ssangyong originally started out as two different companies – Ha Dong-hwan Motor Workshop established in 1954 and Dongbang Motor Co. which was established in the year 1962. In mid-1963, the two companies merged to form Ha Dong-hwan Motor Co.
Finally, they changed their name to Dong-A Motor. A decade later, it was taken over by SsangYong Business Group in the year 1986. After the takeover, the company was named to Ssangyong Motor. A year later, it acquired UK based speciality car maker Panther Westwinds. Finally, a breakthrough came in the year 1991 when the car manufacturer entered into a partnership with Daimler-Benz. Both agreed to develop an SUV with the Mercedes-Benz technology. A move which would help Ssangyong to find its feet in the market. A combination between the two companies gave birth to Musso who was sold by both the companies’ one after the other.
When we talk about Ssangyong car models, there are only a handful of models that have come out. The latest one under the purview of Mahindra has been Ssangyong Rexton. The car is priced between INR 22-26 lakhs. The car falls into high-end SUV range and competes with the likes of Toyota Fortuner, Ford Endeavour, Hyundai Santa Fe and few more. A used Ssangyong car will cost in the ranges of INR 10-15 lakhs based on the variant and the condition of the car.