In The Press



January 11, 2017

Droom unveils OBV adoption survey

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New Delhi: Online automobile transactional marketplace Droom has launched its first and only algorithm benchmark pricing engine for all categories of used vehicles, the Orange Book Value (OBV).

November 14, 2016

Droom OBV won't let you become a 'bakra'

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MUMBAI: Three animated videos continue Droom's sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

This unique proposition offered by Orange Book Value (OBV), Droom's proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand's sharp tagline, 'Resale ka MRP'. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Droom founder & CEO Sandeep Aggarwal said said, "These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on 'used gaadi' rates!"

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

Team Contract Advertising stated, "OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a 'bakra' out of you. That's the simple idea behind this campaign."
The OBV films are available online here:

What: https://goo.gl/ZPD12L
Why: https://goo.gl/nMpMPt
How: https://goo.gl/1hBhd3

With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

November 15, 2016

Don't be a 'bakra' says Droom's new TVC for Orange Book Value!

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Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips? This unique proposition offered by Orange Book Value (OBV) , Droom's proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand's sharp tagline, 'Resale ka MRP'. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Speaking on the launch, Sandeep Aggarwal, Founder & CEO, Droom, said, "With no definitive pricing standards for pre-owned vehicles, buying and selling a used automobile in India was quite a big hassle earlier, however, with OBV's data science-driven approach, we have created pricing benchmark for used vehicle across various categories and tens of thousands of make/models. These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on 'used gaadi' rates!"

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending INR 25 crores on the marketing to reach users.

Team Contract Advertising said, "Buying or selling a used car is usually accompanied by a feeling of inadequacy as neither party is sure that they have got the best deal. It's easy for the lesser informed party to get short-changed - or as the saying goes, made a 'bakra'. OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a 'bakra' out of you. That's the simple idea behind this campaign."

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle.

November 11, 2016

Droom takes animated route, urges vehicle sellers and buyers not to become 'bakras'.

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Droom, a portal for buying and selling two-wheelers, cars, planes, and hoverboards, has rolled out a service to valuate these goods. The service is called 'Orange Book Value' (OBV) and a campaign conceptualised by Contract Advertising has been rolled out for the same.

Three videos feature an animated lion which explains to viewers how OBV works.

One film shows the lion explaining the uses of OBV. It claims that while selling or buying any vehicle, the best can also be made a bakra (fooled). The lion goes on to say that to avoid being fooled, download the OBV ad and get the right value of each vehicle in 10 seconds. It ends with the message: 'Resale ka MRP'.

Another film explains why OBV should be used. The lion points to a conveyor belt, on which lions are lined up to get a goat's head placed on theirs. It says that everyone in the country who buys and sells used vehicles, is getting fooled. Stating that it won't happen anymore, the lion informs that OBV is independent, unbiased and objective, using real-time data to get real prices for each car.

The film to explain how OBV works shows the goat saying that everyone fooled it earlier. But now, since it has the OBV app, it can get the value of each vehicle easily. The goat goes on to show how the app works to get the right value.

Sandeep Aggarwal, founder and CEO, Droom, said, "With no definitive pricing standards for pre-owned vehicles, buying and selling a used automobile in India was quite a big hassle earlier. This is what OBV, with its data science-driven approach, addresses. These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on 'used gaadi' rates!"

November 11, 2016

Don't be a 'bakra' says Droom's new ad campaign for Orange Book Value

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Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips? This unique proposition offered by Orange Book Value (OBV), Droom's proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand's sharp tagline, 'Resale ka MRP'. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Speaking on the launch, Sandeep Aggarwal, founder & CEO, Droom, said, "With no definitive pricing standards for pre-owned vehicles, buying and selling a used automobile in India was quite a big hassle earlier. This is what OBV, with its data science-driven approach, addresses. These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on 'used gaadi' rates!"

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending INR 25 crores on the marketing to reach users.

Team Contract Advertising said, "Buying or selling a used car is usually accompanied by a feeling of inadequacy as neither party is sure that they have got the best deal. It's easy for the lesser informed party to get short-changed - or as the saying goes, made a 'bakra'. OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a 'bakra' out of you. That's the simple idea behind this campaign."

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle.

Droom launches 'Orange Book Value', brings unprecedented innovation

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India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget.

Droom launches Orange Book Value- An Algorithmic Engine for used vehicles

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Gurgaon-based online automobile marketplace, Droom has launched anOrangeBookValue (OBV) destination website, along with its Android and iOS apps, multiple partnerships and third party web publishers' widget. This will allow users to measure the fair market value for any used automobile in less than 10 seconds with the help of basic parameters like make, model, year, trim and kilometers driven. The company claims OBV to be India's first and only algorithmic benchmark 'pricing engine' for used vehicles. More About OBV The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science. The final price analysis of the used vehicle is based on empirical evidences like purpose (buying/selling), depreciation curves, margins, etc. It also takes into account intermediaries as the vehicle changes ownership, and dozens of factors that impact the valuation of an automobile. As Sandeep Aggarwal, Founder and CEO, Droom said, "We have developed OBV with a long-term vision of making it the most-trusted valuation guide for automobiles - be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with an innovative and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." Whereas a seller can refer to OBV pricing while selling an automobile on any platform or channel, a buyer can use it to have another reference point about the fair market value of an automobile, be it at droom or any other platform or channel. It will cover 24000+ products from 100+ makes, nearly 1000 modelsand 4000 variants for last 10-11 years, in categories including motorcycles, scooters, bicycles and planes.One can even download/share the pricing report, which also gives overview of the prices of similar vehicles listed and sold in the last 60 days, 90 days and lifetime. "We have already managed to generate almost 72 million queries in the last seven months. OBV is also the valuation/pricing partner with Carnation and Renew Buy for auto insurance.," said Sandeep. Innovations And Funding At Droom In March this year, Droom launched an auto inspection app Eco in association with CarNation Auto, aimed at improving the transparency and authenticity of automobile checks. The 150 member Droom team is also working on formulating a car history repository called Droom History, which will be similar to US-based CARFAX. Last September, it also launched Quicksell - India's first C2B (Consumer to Business) marketplace. In June this year, it raised an undisclosed amount in Series B round of funding from Singapore-based BEENEXT, Japan's Digital Garage and existing investors. Last July, it raised about $16 Mn in a funding round led by Mumbai-based LightBox Ventures and Japanese internet firmBeenos. Droom had also raised two seed funding rounds before: in May 2014 and October 2014. Droom was founded in April 2014 by Ex-Shopclues CEO, Sandeep Aggarwal along with Rishab Malik. It is the only marketplace in India which follows all four models of operating, i.e. B2B, B2C, C2C, C2B. At present, it has over 62K B2C sellers, 25K products, 97K listings, INR 4,500 Cr in listed GMV, 2.36 million facebook community members and 2.97 million downloads for mobile apps. The automobile market in India is pegged at $125 Bn. However only 3%of it is currently online. The market is expected to reach $250 Bn by 2020 and online penetration is expected to hit 8% by then. Other players in this segment include OLX, Quikr, Carwale,Cardekho.com, Spinny, and Zoomo.

Droom-Powered Orange Book Value Looks to Set Gold Standard in Used Vehicle Market

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Today Droom Technology Pvt Ltd launched Orange Book Value (OBV), another service in its array of services offered on the online used automobile marketplace. The Droom team calls OBV "India's first and only algorithmic benchmark pricing engine to measure the fair market value for any used automobile". OBV will available as a website as well as a mobile app (for android and iOS only). Sandeep Aggarwal, founder and CEO of Droom said on the occasion it was about increasing accuracy, minimising error and guesswork in setting a fair market based price for used vehicles across India. "Take for example a girl who moves to Delhi for her studies. She wants to buy a scooty. She has no way of knowing what the right price for a scooty would be. OBV's algorithm will help decide with more accuracy what the market price is, and what others are paying for a scooty in the area she wants to buy it". The Droom team of engineers, data scientists, product managers and marketing managers led by Sandeep and co-founder Rishab Malik has used empirical evidence gathered from the OBV platform built in to the Droom website in a bid to make the search engine as accurate as possible. The US patent pending algorithm OBV uses has been developed using data gathered across 13 months, 30,000 customer transaction, 61,000 auto dealers and 650 crore worth of transactions. The algorithm is vendor agnostic and uses real time data to provide search results. Sandeep's vision for OBV to be the go-to automobile bible for all answers when buying a used vehicle is evident. OBV has even been made available as a widget automobile bloggers and any enthusiast can embed in their own websites. "It gives such bloggers and content creators the opportunity to monetize their platforms by embedding OBV in their blogs etc". Then there are more plans to promote OBV across the banking community, and even publish a guidebook called the OBV to be used by underwriters. OBV already has the endorsement of Indian vehicle monoliths like RenewBuy and Carnation. Carnation founder Mr. Jagdish Khattar speaking on the occasion said OBV will "help the buyer, seller, and automobile industry". Sandeep has further plans to add more offerings to enhance the Droom customer experience. "We plan to add more historical information on the vehicles searched for. For example like name of previous owner, price it was bought for etc." Sandeep, who is also a founder of ShopClues now the fifth unicorn in the Indian startup ecosystem certainly has the Midas touch. Despite the unfortunate run in with the FBI, Aggarwal has the instinct for what will make a fortune. The used automobile industry is larger than the market for new vehicles in India. Somendra, part of OBV team says the ratio is 1.2:1 and potentially could be a billion dollar industry. Cofounder of Droom, Rishab said that the current used vehicle market in India is about 125 billion dollars a year while the potential to grow within India and beyond (beginning with the South Asian region) in the next 3 or so years is tremendous. Sandeep added that the launch of OBV will stand to create 18000 more transfers by next March while Annual Recurring Revenue (ARR) could increase to 3,000 Cr.

Droom launches Orange Book Value destination website

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Droom, India's online automobile transactional marketplace, announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and 3rd party Web publishers' widget. Orange Book Value is India's first and only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile. OBV is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder and CEO, Droom, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost." He added, "We are delighted to share that Orange Book Value is the valuation/pricing partner with Carnation and Renew Buy for auto insurance. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." The OBV website will showcase the following features: - New touch and Feel: Website is loaded with new-age design, interactive features, real-time price changes while refining conditions, ability to change trim of the vehicle. - Revamped OBV Pricing Report: Along with the OBV Price of the MMYT, the new version of the OBV Pricing report also provides you the overview of the prices of similar vehicles listed and sold in the last 60 days, 90 days and lifetime. - Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV.

Droom launches Orange Book Value mechanism to determine price of used vehicles

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Droom, India's online automobile transactional marketplace, today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps. Orange Book Value is India's first and only algorithmic benchmark pricing engine to ascertain the fair market value for any used automobile. Droom arrives at fair price of used vehicles by taking into consideration various factors into account such as age of vehicle, kilometers run and overall condition of the vehicle. These parameters enable Droom to arrive at closest price of the used vehicle. India's market for used vehicles is totally unorganised and to get fair amount about the condition and its corresponding price, the prospecctive buyer has to struggle a lot. The Orange Book Value will solve this problem to large extent about the fair price of used vehicle. OBV is the not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. According to Droom, with OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder and CEO, Droom said, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost."

Droom launches algorithm benchmark pricing engine for automobile market 'Orange Book Value

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Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and 3rd party Web publishers' widget. Orange Book Value is the pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With Orange Book Value, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Droom Founder and CEO, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost." He added, "We are delighted to share that Orange Book Value is the valuation/pricing partner with Carnation and Renew Buy for auto insurance. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." The OBV website will showcase the following features: - Link - www.orangebookvalue.com - New touch and Feel: Website is loaded with new-age design, interactive features, real-time price changes while refining conditions, ability to change trim of the vehicle. - Revamped OBV Pricing Report: Along with the OBV Price of the MMYT, the new version of the OBV Pricing report also provides you the overview of the prices of similar vehicles listed and sold in the last 60 days, 90 days and lifetime. - Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. - Rate the experience: Users can rate their experience on the website and also share their feedback. - Check OBV Price: By entering basic details like Make, Model, Year, Trim and KMs driven, find out the true market value of any used automobile within 10 seconds. Refine the price by selecting the appropriate condition of your vehicle. - Download/Share Pricing Report: Download the pricing report of the vehicle you checked on your device. Also you can share the pricing report on-the-go. - Recent Search: With a single touch, access the list of vehicles for which you have checked the OBV price recently. - Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. - Quick Tutorials: To help you get familiar with the flow of the app. - Side Menu: This includes links to all necessary information regarding OBV i.e. what is OBV, Methodology, How to determine condition and much more. Side menu also gives you the link to navigate to the Droom app.

Droom launches Orange Book Value algorithm that can tell the price of your used vehicle in seconds

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Droom, India's premier online automobile transaction platform has announced the launch of Orange Book Value (OBV) website. The OBV website is accompanied with the launch of Android and iOS apps, multiple brand partnerships and third party widgets for web publishers. Orange Book Value is an algorithmic benchmark pricing engine which can tell the market value of used automobiles thereby helping both buyers and sellers of second hand vehicles immensely by leading them to make informed decisions rather than hasty ones. OBV is vehicle agnostic and covers motorcycles, bicycles and planes as well. OBV database encompasses a collection of more than 24000 products from 100+ manufacturers, around 1000 models and 4000 variants across the last 10-11 years. The pricing engine allows valuation of second hand vehicles in less than 10 seconds without costing a dime to the users. Moreover, value reports can also be generated and shared online. Droom has utilised its homebred computational infrastructure as well as real-time data science to develop OBV. The algorithm also uses historical inferences to compute the final price of a used vehicle. Various factors are accommodated during the calculation of the vehicle's true market value namely purpose of knowing the price like buying or selling, depreciation curves, margins and spreads with middlemen through which the vehicle has been transacted and a lot others too. The OBV website can be found at www.orangebookvalue.com. The website has a modern design along with interactive functions and ability to modify certain conditions like vehicle trim. The OBV pricing report enlists similar vehicles sold in last 60 days, 90 days and lifetime. The website allows you to navigate directly to Droom website where the customers can directly buy or sell the particular vehicle. Users can also leave feedback regarding their relevant experience. The OBV apps on Android and iOS allow for checking the price, downloading and sharing price reports, checking your recently searched vehicles, buying or selling on Droom, workflow tutorials and a side menu which has link to significant OBV information like methodology, condition factors etc. as well as a link to navigate to Droom app. The Orange Book Value algorithm can provide valuable information to buyers and sellers of vehicles alike specially to those who are buying or selling for the first time as they might have no clue whatsoever about the value of the vehicle in question. It can ease the work of second hand dealers too who have a hard time working out the same. Thus this new time and effort saving proposition is a welcome change for India's second hand automobile market. OBV App Links - iOS: https://itunes.apple.com/us/app/orange-book-value/id1120532296?mt=8 - Android: https://play.google.com/store/apps/details?id=in.droom.online_obv_app

WANT TO BUY/SELL USED VEHICLES? OBV CAN HELP!

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Droom, an online automobile transactional marketplace, has recently launched a new service to make it easier for people to buy/sell used vehicles. This new service is called the Orange Book Value (OBV). It is available on the website and also through Android and iOS apps. What is Orange Book Value: Droom claims that the US patent-certified OBV pricing engine 'Orange Book Value' is India's first and so far only algorithmic benchmark pricing engine that can measure the fair market value for any used automobile. It is built on Droom's proprietary computational infrastructure and real-time data science which analyses various factors to calculate the final price value of a used vehicle. OBV can measure the market value of not just cars but also other vehicles like motorcycles, scooters, bicycles and even planes. It currently covers over 24000 products from 100+ different makes. These include nearly 1000 models and 4000 variants launched during the last 10-11 years. To calculate the fair price report, OBV considers factors like purpose (buying/selling), depreciation curves, margins, intermediaries etc. Speaking on the launch of OBV, Sandeep Aggarwal, Founder and CEO, Droom, said, "The app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost." He further added, "We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." Available on Website and Apps: Using the Orange Book Value website, people can easily check the OBV Price of the vehicle. Besides finding the true price of a vehicle, users can also download or share the generated pricing report. They can also see the overview of the prices of similar vehicles that were listed and sold during the periods of the last 60 days, 90 days and lifetime. The website also welcomes users to rate their experience and share their feedback. OBV Android & iOS apps also make it easy for the user to check OBV Price. They just need to enter vehicle's details like Make, Model, Year, Trim and KMs driven. The Pricing Report can also be downloaded and shared using the apps. The Recent Search feature allows the users to view their recent searches. The apps also have Side Menu and Tutorials to help users navigate the user interface. Orange Book Value sounds like a useful service for those thinking of buying/selling used vehicles. OBV makes it easier and quicker for the users to calculate the fair market value of a used vehicle. Finding the value of used vehicle using OBV is absolutely free. Buyers can use the Orange Book Value website or apps to estimate the best price of their desired used vehicle. Sellers can use OBV to decide the price before listing their used vehicle on Droom or other sites.

Know True Value of Any Used Vehicles Using Orange Book Value by Droom

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Droom, India's astonishing online marketplace for automobile business, unveiled its destination website Orange Book Value (OBV) along with its Android and iOS apps on August 23rd, 2016 in New Delhi. In the same event company also announced its multiple partnership and widget for 3rd party Web publishers. By launching Orange Book Value, Droom has presented an unmatched revolution in the used automobile market. OBV is a wide-ranging pricing engine and not bounded to cars only, it also expands to other vehicle categories such as bikes, scooters, bicycles and planes. It covers approximately 24,000 items from more than 100 makes and deals with around 1000 models and 4000 variants of past one decade. Apart from Orange Book Value there is no algorithmic benchmark pricing engine is available for Indian consumers to measure the correct market price for used automobiles as of now. The OVB helps users to calculate the real current market value of a used vehicle in less than 10 seconds without any charge and download or share the pricing report quickly. The US patent Litigation certified OBV pricing engine is beautifully crafted on the computational infrastructure of Droom and real-time data technology, which examines verifiable evidences to provide the last price value of an automobile. It reflects on various factors that affect the valuation of any used vehicle. It also considers many components such as depreciation curves, the purpose of selling or buying the product, margins etc. The OBV website will showcase the following features: New touch and Feel Website boasts a sleek and modern design. It includes many interactive features, allows real-time price changes while improving conditions and has the ability to change ornaments of the vehicle. renovated OBV Pricing Report The new version of the OBV Pricing report provides the summary of the cost for similar vehicles listed and sold in the last 60 days, 90 days and lifetime in comparison. Buy/Sell on Droom After checking the product on OBV, you can navigate to the Droom Website with a single tap or click and buy or sell the automobile you just looked for. Rate the Undergo Viewers/users get the facility to share the feedback and rate their experience The mobile app for Android and iOS comprises the following features: Check OBV Price Users can get the true market value of any used vehicle within a few seconds by entering simple details like Make and model number of the vehicle, year and Kilometers driven etc. Download/Share Pricing Report Once you check the automobile on your handset, download the pricing report and share it with others. Recent Search You can see the list of those vehicles that you have checked recently with a single tap. Buy/Sell on Droom With a single tap on the result page, you can head to the Droom website and purchase or sell the vehicles. Quick Tutorials They help you study the app in a proper way. Side Menu This consists of all the necessary links, the link to navigate to the Droom app and other information about OBV. Anyone who is excited to know about the price of his/her used vehicle can measure the real market price and make a decision accordingly. The app brings convenience for both online buyers and sellers and help them to get the true value for the automobile without wasting any money or much time.

Selling Your Old Car? Here Is A Tool To Check Your Car's Fair Value

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Droom is one of the India's online used automobile marketplace has announced the launch of Orange Book Value (OBV). Orange Book Value is India's first algorithmic benchmark pricing engine to check the fair value of any used vehicles in the market. OBV is a complete pricing search engine, which is not limited to cars alone, but also covers a wide spectrum of vehicles in the market, covering 24,000 plus products. Orange Book Value users can calculate the true market value of a second-hand vehicle in less than 10 seconds for free. They can also download or share pricing report in no time. OBV is designed to keep users convenience as a top priority. The US patent-certified OBV pricing engine is built on the Droom website and the real-time data science which analyses the final price value of any used vehicle. Sandeep Aggarwal, Founder, and CEO, Droom stated that "Today is a historical day for the entire auto industry in India that we are launching Orange Book Value (OBV), India's first algorithmic pricing engine to measure the true market value for any used vehicles. For the last two years, we are developing the new search engine. We have already managed to create almost 72 million queries in the last seven months. spending millions of dollars on this innovation, the app is so convenient for the users to check the price of any used vehicle within ten seconds and can avail the pricing report free of cost

Droom Launches Orange Book Value : A Price Search Engine of Any Used Automobile

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If you are planning to sell or buy an old car or motorcycle or scooters, or even the bicycle, you might check the Orange Book Value. Droom, one of India's largest online automobile markets has launched the Orange Book Value (OBV) destination website today. It has also launched the OBV app in both Android and IOS platforms. The Orange Book Value destination website and the app cover all the automobile segment, which include cars, motorcycles, scooters, bicycles, even airplanes too. These platforms provide the users correct market value of their used automobiles. The users can download and share the pricing report also. And all of these services are provided without any fees. To avail the services, all the users need to do is access the www.orangebookvalue.com. The website comes with a convenient and user friendly layout. In the website users can check the end pricing of their used vehicle and also they can share it on various social network platforms and with the designated persons they want to share with. The app too comes with easy to use features. Talking about this unique service the founder and CEO of Droom, Mr. Sandeep Aggarwal, has said, the Orange Book Value is India's first and only algorithmic pricing engine to measure the true market value of any used vehicle. He also added, that this marks a historic day for the entire auto industry in India. He also informs that the Droom has managed to generate more than 72 million queries in the last seven months.

Droom Launches Orange Book Value (OBV), Eyes Bringing Unprecedented Innovation in Used Automobile Market

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Droom, India's leading online automobile transactional marketplace, announces the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and third party Web publishers' widget. OBV is India's first and only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder & CEO, Droom asserts, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost". This comprehensive pricing engine is not limited to cars, but covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. "We are delighted to share that Orange Book Value is the valuation/pricing partner with Carnation and Renew Buy for auto insurance. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aero plane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users," adds Sandeep. Founded in April 2014 in Silicon Valley, Droom is India's first & largest marketplace to buy and sell new and used automobiles and automobile services. It offers a truly 21st century experience in buying and selling automobiles. The organization is among the fastest growing consumer internet companies in India with 62K+ B2C sellers, 25,000+ products, 97,000+ listings, Rs.4,500 Cr+ in listed GMV, 2.36 million+ FB community members (highest for any automobile community in India) and over 2.97 million+ downloads for mobile apps.

Droom introduces Orange Book Value pricing engine for used vehicles

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Droom, one of India's leading online automobile marketplace, today announced the launch of its Orange Book Value (OBV)destination website and its Android and iOS apps. Orange Book Value is an algorithmic benchmark pricing engine that measures the fair market value of any used automobile. OBV as a comprehensive pricing engine is not limited to just cars; it also covers a wide range of vehicle categories including scooters, motorcycles, bicycles, and planes. OBV users can now calculate the correct market value of their used vehicles in just a few seconds, without any consultation charges. Users are allowed to download/share pricing report. Designed keeping user convenience in mind, the US patent-certified pricing engine is built on Droom's computational infrastructure and real-time data analytics which extracts and uses empirical evidence to give the end price value of a used vehicle. Various factors like purpose (buying/selling), depreciation, margins and spreads with intermediaries are taken into account as any vehicle changes ownerships. Talking about the innovation, Sandeep Aggarwal, Founder and CEO, Droom (and Shopclues) said, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV)." The company has managed to generate 72 million queries in the last seven months. Spending millions of dollars, according to Aggarwal, has helped them make the app convenient for the users. The algorithm was made in partnership with Carnation and Renew for insurance. Here are the features of the new website. New touch and Feel: Loaded with new-age design, it has interactive features, real-time price changes. Revamped OBV Pricing Report: The new version of the OBV Pricing report also gives the overview of the prices of similar vehicles for comparison. Buy/Sell on Droom: Navigation to buying or selling page can be done in a click, just like any other Ecommerce website. The mobile app includes the following features: Check OBV Price: Filter the price by selecting the appropriate condition of the vehicle. Download/Share Pricing Report: The pricing report can be downloaded and shared Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. Quick Tutorials: Familiarises the user with the app.

Droom brings unprecedented innovation in the used automobile market with the launch of its Orange Book Value

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Droom, India's pioneering online automobile transactional marketplace, today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and 3rd party Web publishers' widget. Orange Book Value is India's first and only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile. OBV is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder and CEO, Droom, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost." He added, "We are delighted to share that Orange Book Value is the valuation/pricing partner with Carnation and Renew Buy for auto insurance. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." The OBV website will showcase the following features: - Link - www.orangebookvalue.com - New touch and Feel: Website is loaded with new-age design, interactive features, real-time price changes while refining conditions, ability to change trim of the vehicle. - Revamped OBV Pricing Report: Along with the OBV Price of the MMYT, the new version of the OBV Pricing report also provides you the overview of the prices of similar vehicles listed and sold in the last 60 days, 90 days and lifetime. - Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. - Rate the experience: Users can rate their experience on the website and also share their feedback.

Droom launches 'Orange Book Value', brings unprecedented innovation

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India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget. The first and the only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile, Orange Book Value is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a us...

Droom Launches Orange Book Value - An Algorithmic Pricing Engine For Used Vehicles

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Gurgaon-based online automobile marketplace, Droom has launched an OrangeBookValue (OBV) destination website, along with its Android and iOS apps, multiple partnerships and third party web publishers' widget.

Droom launches 'Orange Book Value', brings unprecedented innovation

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India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget. The first and the only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile, Orange Book Value is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success," said Founder and CEO Droom, Sandeep Aggarwal. "We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost," added Aggarwal. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. "We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an Airplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users," he added. (ANI)

Droom launches 'Orange Book Value', brings unprecedented innovation

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India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget. The first and the only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile, Orange Book Value is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success," said Founder and CEO Droom, Sandeep Aggarwal. "We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost," added Aggarwal. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. "We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an Airplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users," he added

Droom launches 'Orange Book Value', brings unprecedented innovation

article logo

India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget. The first and the only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile, Orange Book Value is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000 products from 100 makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success," said Founder and CEO Droom, Sandeep Aggarwal. "We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost," added Aggarwal. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. "We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an Airplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users," he added

DROOM LAUNCHES 'ORANGE BOOK VALUE', BRINGS UNPRECEDENTED INNOVATION

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India's pioneering online automobile transactional marketplace Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership, and third party web publishers' widget. The first and the only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile, Orange Book Value is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success," said Founder and CEO Droom, Sandeep Aggarwal. "We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost," added Aggarwal. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. "We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an Airplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users," he added..

Droom Brings Unprecedented Innovation In The Used Automobile Market With The Launch Of Its Orange Book Value

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Droom, India's pioneering online automobile transactional marketplace, today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and 3rd party Web publishers' widget. Orange Book Value is India's first and only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile. OBV is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder and CEO,Droom, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost." He added, "We are delighted to share that Orange Book Value is the valuation/pricing partner with Carnation and Renew Buy for auto insurance. This partnership will allow our partners to use Orange Book Value as benchmark pricing for used vehicles and leverage our computational infrastructure and US patented technologies to find out fair market value of used vehicles. We have developed OBV with a long-term vision of making it the most trusted valuation guide for automobiles, be it a cycle, bike, car or even an aeroplane. Droom is a technology and data science driven company and with us innovate and disruptive marketplace approach, we build trust, pricing, transparency and convenience advantages in a unique way for buyers and sellers for used automobiles. The launch of this website is a step towards this commitment to our users." The OBV website will showcase the following features: Link - orangebookvalue.com New touch and Feel:Website is loaded with new-age design, interactive features, real-time price changes while refining conditions, ability to change trim of the vehicle. Revamped OBV Pricing Report: Along with the OBV Price of the MMYT, the new version of the OBV Pricing report also provides you the overview of the prices of similar vehicles listed and sold in the last 60 days, 90 days and lifetime. Buy/Sell on Droom:With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. Rate the experience:Users can rate their experience on the website and also share their feedback. Get Social:Direct links to our Facebook and Twitter pages to get all the exciting news about OBV. Facebook: https://www.facebook.com/orangebookvalue/ and twitter: https://twitter.com/OrangeBookValue The mobile app includes the following features: Links: Download our app iOS: https://itunes.apple.com/us/app/orange-book-value/id1120532296?mt=8 Android: https://play.google.com/store/apps/details?id=in.droom.online_obv_app Check OBV Price:By entering basic details like Make, Model, Year, Trim and KMs driven, find out the true market value of any used automobile within 10 seconds. Refine the price by selecting the appropriate condition of your vehicle. Download/Share Pricing Report: Download the pricing report of the vehicle you checked on your device. Also you can share the pricing report on-the-go. Recent Search: With a single touch, access the list of vehicles for which you have checked the OBV price recently. Buy/Sell on Droom: With a single touch on the result page, you can navigate to the Droom website where you can buy/sell the product for which you just checked OBV. Quick Tutorials: To help you get familiar with the flow of the app. Side Menu: This includes links to all necessary information regarding OBV i.e. what is OBV, Methodology, How to determine condition and much more. Side menu also gives you the link to navigate to the Droom app. Now any automobile buyer, seller or a curious mind can come towww.orangebookvalue or write us at support@orangebookvalue.com and check the price for any used automobile. A seller can consider OBV pricing while creating a listing on droom platform and for that matter while selling an automobile on any platform or channel. Similarly, a buyer can refer to OBV pricing to have another reference point about the fair market value of an automobile, be it at droom or any other platform or channel. About Droom: Founded in April 2014 in Silicon Valley, Droom is India's first & largest marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers. The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology driven marketplace approach, droom enables transactions between buyers and sellers by bringing transparency, building trust, and mitigating information asymmetry. Droom is a mobile first marketplace with a presence on three platforms i.e. Android, iOS and Desktop. Droom is among the fastest growing consumer Internet companies in India with 62K+ B2C sellers, 25K+ products, 97K+ listings, Rs.4,500 Cr+ in listed GMV, 2.36 Mil+ FB Community members (highest for any automobile community in India) and over 2.97 Mil+ downloads for mobile apps. Droom has a very strong and proven founding team with 50 years of combined experience in technology, Internet, E-Commerce and FMCG including 20 years in Silicon Valley. Sandeep Aggarwal is founder of Droom. Prior to Droom, Sandeep founded ShopClues.com, India's first & largest managed marketplace and 5th Unicorn in the Consumer Internet in India. Droom has a team of 168 and is funded by some of the leading global venture investors.

Droom launches Orange Book value

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Droom today announced the launch of Orange Book Value (OBV) destination website along with its Android and iOS apps, multiple partnership and 3rd party Web publishers' widget. Orange Book Value is India's first and only algorithmic benchmark 'pricing engine to measure the fair market value for any used automobile. OBV is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years. With OBV, users can calculate the true market value of a used vehicle in less than 10 seconds, that too for free. They can also download/share pricing report in no time. OBV is designed keeping user convenience as a top priority. The US patent-certified OBV pricing engine is built on Droom's proprietary computational infrastructure and real-time data science which analyses empirical evidences to give the final price value of any used vehicle. It considers various factors like purpose (buying/selling), depreciation curves, margins and spreads with intermediaries as any vehicle changes ownerships, and dozens of factors that impact the valuation of an automobile. Speaking on the new innovation, Sandeep Aggarwal, Founder and CEO, Droom, "Today is a historical day for the entire auto industry in India as we are launching Orange Book Value (OBV), India's first and only algorithmic pricing engine to measure the true market value for any used automobile. For the last two years, we have deployed dozens of development engineers who have diligently worked and made this launch a great success. We have already managed to generate almost 72 million queries in the last seven months. Having spent millions of dollars on this innovation, the app is so convenient that a user can check the price of any used vehicle within ten seconds and can avail the pricing report free of cost."

Droom Pushes 'Orange Book Value' in Its Diwali Spot

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Anyone who has ever sold a vehicle, or bought a pre-owned one, knows the hassles related to the most important aspect of the deal - the pricing. This gap is what makes Droom's Orange Book Value, an algorithmic pricing engine, such a disruptive phenomenon in the automotive resale space.

In order to firmly establish OBV's game-changing stance as an industry benchmark in the realm of automobile buying and selling, Droom has rolled out its mega marketing campaign titled 'Resale Ka MRP'. The brand has dedicated a huge budget of Rs 25 Cr for this program.

The idea behind the logo is that the price of used vehicle should be same for seller and buyer, reducing the negotiations between them and OBV provides that required pricing standard. The two dots in the middle of O in OBV signifies eyes and the two upper and lower halves of O signify the smiles of buyer and seller respectively. The brand has associated with orange color since start and has maintained the same in the new logo for the energy and warmth it signifies. It has added blue color which signifies trust, peace, intelligence and loyalty to provide appeal to both sellers and buyers. The fonts and typeface has been chosen to be viewer friendly as well emit authority of being the used product pricing standard.

Speaking on the announcement, Sandeep Aggarwal, Founder & CEO, Droom, said, "With the demand of pre-owned vehicles in the country outstripping that of new vehicles, there was a pressing need for an objective pricing mechanism. Through its data science-based approach, Orange Book Value gives a fair market value of a used vehicle under 10 seconds. With the 'Resale Ka MRP' campaign, we wish to underline how this algorithmic engine does away with all the discrepancies that have plagued this segment so far with non - standard pricing. We are confident of the game-changing potential of OBV and have therefore decided to support it with a dedicated media blitz that will enable more and more consumers and auto dealers to leverage the 21st century tech and data science pricing tool."

Team Contract, the ad agency behind the concept of the OBV TVC, added, "The Diwali season is a time when every brand is trying to enter consumer's mind space with gifting and home improvement ideas. But Diwali is also a time when friends get together and conversations take every direction. We decided to use an interaction between friends to showcase how opinions can often differ when it comes to agreeing on the value of a used car. Valuation of a used car is such a subjective and open discussion that there is hardly ever an easy agreement on it. This film beautifully captures one such conversation at a Diwali get together, and strongly underlines how a concept such as OBV can make this debate obsolete!"

The initiative includes a Diwali video, which revolves around a Diwali-time discussion between friends about the value of a pre-owned car, as well as two animated 'how-to' videos about OBV. The film be supported with digital, radio & outdoor media.

Droom spends Rs. 25 crore on its media campaign for Orange Book Value

article logo

Anyone who has ever sold a vehicle, or bought a pre-owned one, knows the hassles related to the most important aspect of the deal - the pricing. This gap is what makes Droom's Orange Book Value, an algorithmic pricing engine, such a disruptive phenomenon in the automotive resale space. To firmly establish OBV's game-changing stance as an industry benchmark in the realm of automobile buying and selling, Droom has rolled out its mega marketing campaign titled 'Resale Ka MRP'. With a massive budget of INR 25 crore, Droom is betting big on the dedicated 360-degree integrated media blitz to enhance consumer salience about OBV and how it can completely alter the dynamics of the industry.
The idea behind the logo is that through our communications, we are passing a message that the price of used vehicle should be same for seller and buyer, reducing the negotiations between them and OBV provides that required pricing standard. The two dots in the middle of O in OBV signifies eyes and the two upper and lower halves of O signify the smiles of buyer and seller respectively. We have associated with orange color since start and we have maintained the same in the new logo for the energy and warmth it signifies. We have added blue color which signifies trust, peace, intelligence and loyalty to provide appeal to both sellers and buyers. The fonts and typeface has been chosen to be viewer friendly as well emit authority of being the used product pricing standard.

Speaking on the announcement, Sandeep Aggarwal, founder and CEO, Droom, said, "With the demand of pre-owned vehicles in the country outstripping that of new vehicles, there was a pressing need for an objective pricing mechanism. Through its data science-based approach, Orange Book Value gives a fair market value of a used vehicle under 10 seconds. With the 'Resale Ka MRP' campaign, we wish to underline how this algorithmic engine does away with all the discrepancies that have plagued this segment so far with non - standard pricing. We are confident of the game-changing potential of OBV and have therefore decided to support it with a dedicated media blitz that will enable more and more consumers and auto dealers to leverage the 21st century tech and data science pricing tool."

Team Contract, the ad agency behind the concept of the OBV TVC, added, "The Diwali season is a time when every brand is trying to enter consumer's mind space with gifting and home improvement ideas. But Diwali is also a time when friends get together and conversations take every direction. We decided to use an interaction between friends to showcase how opinions can often differ when it comes to agreeing on the value of a used car. Valuation of a used car is such a subjective and open discussion that there is hardly ever an easy agreement on it. This film beautifully captures one such conversation at a Diwali get together, and strongly underlines how a concept such as OBV can make this debate obsolete!"

Droom's latest marketing initiative kicks off with the launch of an OBV Diwali video, which revolves around a Diwali-time discussion between friends about the value of a pre-owned car, as well as two animated 'how-to' videos about OBV. With the campaign already maintaining a sustained presence through social media platforms such as Facebook and Youtube, Droom will be following it up with a 360-degree campaign comprising TVCs, radio and outdoor media, and digital media.

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Media campaign of INR 25 crore for Droom's Orange Book Value

article logo

Droom's Orange Book Value, an algorithmic pricing engine, aims at removing the hassles of selling a vehicle or buying a pre-owned one. In order to establish OBV's stance in the realm of automobile buying and selling, Droom has rolled out its marketing campaign titled 'Resale Ka MRP'.

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Speaking on the announcement, Sandeep Aggarwal, Founder & CEO, Droom, said, "With the demand of pre-owned vehicles in the country outstripping that of new vehicles, there was a pressing need for an objective pricing mechanism. Through its data science-based approach, Orange Book Value gives a fair market value of a used vehicle under 10 seconds. With the 'Resale Ka MRP' campaign, we wish to underline how this algorithmic engine does away with all the discrepancies that have plagued this segment so far with non - standard pricing."

Droom's latest marketing initiative kicks off with the launch of an OBV Diwali video, which revolves around a Diwali-time discussion between friends about the value of a pre-owned car, as well as two animated 'how-to' videos about OBV. With the campaign already maintaining a sustained presence through social media platforms such as Facebook and Youtube, Droom will be following it up with a 360-degree campaign comprising TVCs, radio & outdoor media, and digital media.

Team Contract, the ad agency behind the concept of the OBV TVC, added, "We decided to use an interaction between friends to showcase how opinions can often differ when it comes to agreeing on the value of a used car. Valuation of a used car is such a subjective and open discussion that there is hardly ever an easy agreement on it."

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Droom unveils OBV adoption survey; Reveals its massive success as 77% respondents now rely on OBV to determine the pricing of vehicles

India’s first & only algorithm benchmark pricing engine for all categories of used vehicles cements its undisputed popularity post launch

New Delhi,Jan 11,2017: Online automobile transactional marketplace

Droom rolls out a mega media campaign for Orange Book Value with a budget of INR 25 crore

Titled 'Resale Ka MRP', integrated brand & media campaign to firmly establish OBV as a de facto industry standard for pricing of used automobile in India

New Delhi,October 26,2016: Anyone who has ever sold a vehicle, or bought a pre-owned one, knows the hassles related to the most important aspect of the deal " the pricing. This gap is what makes Droom's Orange Book Value, an algorithmic pricing engine, such a disruptive phenomenon in the automotive resale space. To firmly establish OBV's game-changing stance as an industry benchmark in the realm of automobile buying and selling, Droom has rolled out its mega marketing campaign titled 'Resale Ka MRP'. With a massive budget of INR 25 crore, Droom is betting big on the dedicated 360-degree integrated media blitz to enhance consumer salience about OBV and how it can completely alter the dynamics of the industry.

The idea behind the logo is that through our communications, we are passing a message that the price of used vehicle should be same for seller and buyer, reducing the negotiations between them and OBV provides that required pricing standard. The two dots in the middle of O in OBV signifies eyes and the two upper and lower halves of O signify the smiles of buyer and seller respectively. We have associated with orange color since start and we have maintained the same in the new logo for the energy and warmth it signifies. We have added blue color which signifies trust, peace, intelligence and loyalty to provide appeal to both sellers and buyers. The fonts and typeface has been chosen to be viewer friendly as well emit authority of being the used product pricing standard.

Speaking on the announcement, Sandeep Aggarwal, Founder & CEO, Droom, said, "With the demand of pre-owned vehicles in the country outstripping that of new vehicles, there was a pressing need for an objective pricing mechanism. Through its data science-based approach, Orange Book Value gives a fair market value of a used vehicle under 10 seconds. With the 'Resale Ka MRP' campaign, we wish to underline how this algorithmic engine does away with all the discrepancies that have plagued this segment so far with non - standard pricing. We are confident of the game-changing potential of OBV and have therefore decided to support it with a dedicated media blitz that will enable more and more consumers and auto dealers to leverage the 21 st century tech and data science pricing tool."?

Team Contract, the ad agency behind the concept of the OBV TVC, added, "The Diwali season is a time when every brand is trying to enter consumer's mind space with gifting and home improvement ideas. But Diwali is also a time when friends get together and conversations take every direction. We decided to use an interaction between friends to showcase how opinions can often differ when it comes to agreeing on the value of a used car. Valuation of a used car is such a subjective and open discussion that there is hardly ever an easy agreement on it. This film beautifully captures one such conversation at a Diwali get together, and strongly underlines how a concept such as OBV can make this debate obsolete!"?

Droom's latest marketing initiative kicks off with the launch of an OBV Diwali video, which revolves around a Diwali-time discussion between friends about the value of a pre-owned car, as well as two animated 'how-to' videos about OBV. With the campaign already maintaining a sustained presence through social media platforms such as Facebook and Youtube, Droom will be following it up with a 360-degree campaign comprising TVCs, radio & outdoor media, and digital media.,

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date. Below is the link to OBV Diwali Video:

Video Link: https://youtu.be/8Rq8CFVNuL8

The animated videos explaining OBV and the OBV Diwali video can be seen here:
https://www.youtube.com/watch?v=Nibnr8WcxFc
https://www.youtube.com/watch?v=oVTJPx2ka0Y

About Orange Book Value
OBV is India's first and only algorithmic pricing engine to find out fair market value of any used vehicle. Orange Book Value (OBV) is a simple yet extremely technology and data science based online tool to give users value of a used automobile under 10 seconds. With OBV, you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. And the best part is OBV is completely free. Since we launched OBV, we have seen 85 million+ pricing queries using OBV, 10k+ auto dealers across India adopting it, we have used 50K transactions worth approximately 1,000 crores to validate OBV pricing. OBV covers 25k products for cars, bikes, scooters, bicycles, and planes. Download our Android or iOS app for Orange Book Value or visit www.orangebookvalue.com

About Droom
Founded in April 2014 in Silicon Valley, Droom is India's first & largest marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers. The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology driven marketplace approach, Droom enables transactions between buyers and sellers by bringing transparency, building trust, and mitigating information asymmetry. Droom is a mobile first marketplace with a presence on three platforms i.e. Android, iOS and Desktop. Droom is among the fastest growing consumer Internet companies in India with 78K+ B2C sellers, 25K+ products, 113K+ listings, Rs 5780 cr+ in listed GMV, 2.81 Mil+ FB Likes (highest for any automobile community in India) and over 3.4 Mil+ downloads for mobile apps. Droom has a very strong and proven founding team with 50 years of combined experience in technology, Internet, E-Commerce and FMCG including 20 years in Silicon Valley. Sandeep Aggarwal is founder of Droom. Prior to Droom, Sandeep founded ShopClues.com, India's first & largest managed marketplace and 5th Unicorn in the Consumer Internet in India. Droom has a team of 168 and is funded by some of the leading global venture investors.

Don't be a 'bakra' says Droom's new TVC campaign for Orange Book Value!

Three animated videos continue Droom's sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing

New Delhi, November 11, 2016: Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips? This unique proposition offered by Orange Book Value (OBV), Droom's proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand's sharp tagline, 'Resale ka MRP'. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV's web and mobile platforms till date.

Speaking on the launch, Sandeep Aggarwal, Founder & CEO, Droom, said, "With no definitive pricing standards for pre-owned vehicles, buying and selling a used automobile in India was quite a big hassle earlier, however, with OBV's data science-driven approach, we have created pricing benchmark for used vehicle across various categories and tens of thousands of make/models. These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on 'used gaadi' rates!"

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending INR 25 crores on the marketing to reach users.

Team Contract Advertising said, "Buying or selling a used car is usually accompanied by a feeling of inadequacy as neither party is sure that they have got the best deal. It's easy for the lesser informed party to get short-changed - or as the saying goes, made a 'bakra'. OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a 'bakra' out of you. That's the simple idea behind this campaign."

Using OBV to determine the value of a vehicle is very simple. All users have to do is select their purpose (buying/selling), select vehicle category, and parameters (make, model, year, condition, trim, and km driven etc) in order to get an independent, unbiased and data-driven report on the fair value of any vehicle.

The OBV films are available online here:
What: https://goo.gl/ZPD12L
Why: https://goo.gl/nMpMPt
How: https://goo.gl/1hBhd3

About Orange Book Value: www.orangebookvalue.com
OBV is India's first and only algorithmic pricing engine to find out fair market value of any used vehicle. Orange Book Value (OBV) is a simple yet extremely technology and data science based online tool to give users value of a used automobile under 10 seconds. With OBV, you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. And the best part is OBV is completely free. Since we launched OBV, we have seen 85 million+ pricing queries using OBV, 10k+ auto dealers across India adopting it, we have used 50K transactions worth approximately 1,000 crores to validate OBV pricing. OBV covers 25k products for cars, bikes, scooters, bicycles, and planes. Download our Android or iOS app for Orange Book Value or visit www.orangebookvalue.com

About Droom
Founded in April 2014 in Silicon Valley, Droom is India's first & largest marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers. The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology driven marketplace approach, Droom enables transactions between buyers and sellers by bringing transparency, building trust, and mitigating information asymmetry. Droom is a mobile first marketplace with a presence on three platforms i.e. Android, iOS and Desktop.

Droom is among the fastest growing consumer Internet companies in India with 78K+ B2C sellers, 25K+ products, 121K+ listings, Rs.6,555 Cr+ in listed GMV, 3.1 Mil+ FB Community members (highest for any automobile community in India) and over 3.6 Mil+ downloads for mobile apps.

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